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How can intercity travel be simplified and seamless? Citizen answers with a colorful, flat-design film showcasing a smooth journey from New York to London, emphasizing ease, connectivity, and global reach.
Citizen is a service designed to make travel between major cities seamless. It offers a single digital ticket covering all transport modes between point A and point B, eliminating long queues and simplifying connections. This promotional film uses flat design animation to highlight the service’s user-friendly approach. It follows a typical journey from New York to London, featuring iconic landmarks and postcard-style imagery. The color scheme, inspired by the US and British flags (red and blue), strengthens its international vibe. In the end, it reminds viewers that Citizen operates in many cities across the globe, making travel smoother, smarter, and more accessible.
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