How can Kube’s graphic design use simple geometric forms and minimal color to communicate artisanal authenticity and purity in a bold yet understated way? Bold in simplicity, the identity of Kube centers on the square—both as form and...
Khrone
Khrone’s graphic design uses bold violet and regal gold, combining delicate geometric patterns to evoke modern luxury and emotion. It balances craftsmanship with contemporary elegance for a refined, exclusive clientele. The graphic design...
WSC2024
How can a surf competition capture the essence of its culture in a few seconds? Wave Surf 24 answers with a vibrant, stylish trailer blending tropical vibes, rhythmic energy, and wave-inspired design. Wave Surf 24 is the 2024 edition of a...
Mindset
How can design embody creativity and human connection? Mindset’s bold yellow and brain-inspired visuals explore how branding symbolizes idea generation, adaptability, and energetic communication in a people-focused agency identity. The...
Area
How can graphic design embody architectural research and elite education? AR/EA’s minimal, dual-directional logo and earthy palette capture space, sustainability, and industrial heritage, merging identity with New York’s architectural...
Griselli
How can a grooming brand express both artisanal tradition and rebellious identity through graphic design that blends symbolism, personalization, and a touch of vintage, all while embracing its wild, “bear-like” roots? The graphic design...
Rumeur N°7
How to visually express mystery and intimacy? Rumeur N°7 uses soft whites, pinks, and coral with minimalist, poetic design—each scent a whispered secret unveiled through elegant, personal storytelling. The graphic design for Rumeur N°7 by...
Private
How can fashion design speak without shouting? Pr/vate challenges graphic design to express elegance, strength, and identity through silence—using minimalism to honor discretion as a powerful visual statement. Pr/vate’s website uses...
Ecogena
How can graphic design express both ecological sensitivity and scientific rigor? Ecogena balances organic motifs with structured layouts, crafting a visual identity that feels both natural and technical—designed for serious, sustainable...
Akabe
How can canned seafood feel both luxurious and disciplined? Akabe’s graphic identity fuses Japanese minimalism with maritime heritage—using coral hues and compartmental layouts to express artisanal quality through elegant, functional...
White Spirit
Playful and endearing, White Spirit features childlike cow illustrations that give the packaging a joyful, youthful spirit. The name evokes the color and purity of milk, while red polka dots scattered across the design recall cowhide...
Vesna Bloom
How can graphic design convey elegance and emotion for a jewelry brand? Vesna Bloom uses soft beige and gold tones with a monogram symbolizing diamond and heart, blending refinement and heartfelt artistry. The visual identity for Vesna...
Acropolis
How can a trailer convey the raw intensity of competition before it begins? Acropolis captures this charged silence with focused, minimal visuals of elite athletes poised to launch, embodying the calm before the storm. Acropolis is a...
Power+
Power+ cans evoke sleek Swiss design with a battery-inspired motif symbolizing energy. Black, white, and gold accents highlight premium flavors, combining minimalism, clarity, and strength for an efficient, sophisticated look. The 33cl...
Ava
How can a minimalist graphic identity use purity and restraint—white, gold, symmetry—to hint at hidden temptation, turning visual silence into seduction and transforming grace into a quietly provocative luxury statement? White and gold...
Florenz
How can graphic design express the emotional richness of a fragrance brand—merging romantic intensity, layered storytelling, and floral abundance—while maintaining clarity, elegance, and a deeply personal artistic identity? Vibrant and...
Saynt Louys
Saÿnt Löuys’ graphic design blends classic black and gold to evoke timeless prestige. Its emblem, inspired by justice and royal heritage, crafts a dignified, authoritative identity for the law firm. The graphic design for Saÿnt Löuys, a...
-18
How can a visual identity empower teenage girls through design? “-18” turns diary scribbles, irony, and soft tones into a playful code, creating a youthful, exclusive world that joyfully excludes adults. The graphic design for the brand...
Mood
How can a communication agency visually translate the emotional atmosphere it aims to create for its clients, using playful codes, color, and typography to reflect mood, tone, and intention? The graphic design for Mood, a communication...
Popstar
How can ice cream packaging evoke nostalgia, glamour, and space-age adventure? Popstar’s graphic challenge is to turn a simple treat into a retro-futuristic journey through identity and imagination. Popstar’s graphic design blends...
Grysly
How can graphic design channel primal masculinity and refined craftsmanship into a cohesive identity? Grÿsly explores this balance through bold colors, wild imagery, and vintage codes rooted in nature and heritage. The graphic design of...
Firense
How can graphic design create a sense of intimacy and natural elegance in the beauty industry? Fi explores minimalism, softness, and personal symbolism to form a deeply emotional brand experience. The graphic design for Fi by Firense, a...
Jardin Secret
How can Jardin Secret’s graphic design balance vibrant natural imagery with intimacy and exclusivity, creating a fresh, radiant identity that evokes a personal sensory escape in eco-friendly packaging? Bright and lush, {Jardin Secret} by...
Ecocycle
How can ecological certification be visually translated into a recognizable, trustworthy emblem—one that conveys sustainable values and speaks meaningfully to both producers and consumers through form, color, and material? At the center of...
Jardin Secret
How can Jardin Secret’s graphic design express eco-consciousness and intimacy using delicate black and white illustrations, creating a poetic and personal identity that evokes hidden gardens and quiet self-care rituals? Jardin Secret...
Belle De Nuit
How can graphic design bridge past and present desires? Belle De Nuit’s anachronistic style blends Victorian elegance with neon boldness, exploring tension between propriety and seduction in a provocative visual identity. An intentional...
Scene II
How can design blend classical heritage with modern storytelling? Théâtre National de la Scène II uses engraved illustrations and a symbolic logo to create a refined, emotional identity bridging tradition and innovation. The graphic design...
Bombyx
How can a brand identity embody innovation and power? Bombyx’s design leverages bold symbolism and kinetic visuals to question how form, color, and metaphor shape perceptions of high-tech precision and ambition. Bold and futuristic, Bombyx...
Over
How can Over’s graphic design balance playful structure and cultural symbolism to transform travel into an engaging, memorable journey that visually guides and excites its audience? The graphic design for Over, a travel agency, uses a...
Dresscode
How can a brand assert elegance without shouting? DressCode’s challenge lies in building a visual identity that balances neutrality and boldness—structured enough to guide, flexible enough to express individuality. Sharp and structured,...
Kokpit
How can kökpit’s graphic design balance retro-futuristic aesthetics and modern minimalism to create a bold, aspirational e-commerce experience inspired by aerospace precision and adventure? The e-commerce website for "kökpit" features a...
Essencielle
How can a soap brand express both artisanal heritage and ecological commitment through design? Les Essencielles explores this through natural tones, delicate engravings, and sustainable materials that highlight purity and tradition. The...
Area
Can graphic design express the concept of space itself? AREA Academy’s identity uses suspended geometric forms and stark minimalism to evoke architecture’s dual nature—structured yet free, fragmented yet visionary. The graphic design for...
VIP Bank
How can graphic design embody trust and ambition for a travel-focused bank? VIP Bank uses a sleek palette and dynamic triangles to symbolize progress, merging financial reliability with the freedom of travel. The graphic design for VIP...
Flo
Mysterious and refined, FLO evokes intimacy and enchantment through just three letters—an affectionate abbreviation of Florenz Bloom, the creator’s name, whispered like a secret among close friends. Set against a dark blue background, the...
Wharehouse
How can graphic design communicate both craftsmanship and eco-conscious professionalism? Whare House uses vintage textures, natural kraft tones, and a clear system to reflect heritage, authenticity, and refined coffee expertise. The...
Scene II
Surface explores architectural duality through a bold red and white palette and a minimalist logo. Its 3D illusion balances flatness and volume, crafting a sleek, modern identity for the exhibition’s visual world. The graphic identity of...
Tone
How can graphic design capture youthful energy and spontaneity for a music festival? TONE 24 uses bright colors and dynamic typography, creating a playful, DIY aesthetic that celebrates rhythm and community. The visual identity of TONE 24,...
Phaenyx
How can Phaenyx’s graphic design visually convey the fusion of cutting-edge technology, elegance, and sustainable innovation through minimalist and high-tech elements? The graphic design for Phaenyx, a premium electric sports car...
Infrarouge
How can Infrarouge’s graphic design express deep emotion and sensuality through a modern, precise aesthetic that reveals passion while balancing scientific clarity and intimate intensity? Red becomes a language of emotion in Infrarouge,...
Esther & Lucie
How can a cosmetics brand embody individuality, irreverence, and friendship through design? Esther {&} Lucie merges personal storytelling, punk-inspired ink marks, and hand-drawn portraits into a playful, rebellious visual identity....
Citizen
How can intercity travel feel simple, joyful, and stress-free? Cityzen answers with a playful, colorful identity and cheerful visuals that turn booking transport into a light, carefree experience across all platforms. The brand identity...
Solstiz
How can Soltiz N°4’s design balance bold creativity with clarity? The graphic identity merges minimalism and controlled chaos, crafting a refined yet raw look that captivates without overwhelming. The graphic design of Soltiz N°4,...
White Spirit
How can a women’s clothing brand use porcelain white and delicate imagery to convey purity, elegance, and heritage while creating a minimalist, poetic visual identity that honors both past and present? The graphic design for White Spirit,...
Kerozen
How can Kerozen’s graphic design balance rugged military heritage and nostalgic elegance to evoke adventure, bravery, and authenticity across diverse branded materials? The visual identity for Kerozen is deployed across stationery, paper...
Macadam
How can a clothing brand rooted in industrial heritage and masculine values create a graphic identity that conveys both rugged durability and vintage craftsmanship through minimalist, material-conscious design? The graphic design for...
Namasthé
How can a tea salon brand visually express both the refined quality of its products and the joyful diversity of its flavors through a simple, elegant, and timeless graphic system? The graphic design for Namasthé teahouse brand blends...
Evil Red
How does packaging express rebellious energy? Evil Red’s comic-inspired design uses bold red panels and mischievous imagery to capture a cheeky, edgy spirit, matching the soda’s spicy, nightlife vibe. The 33cl aluminum can for "Evil Red"...
Abracadabra
How can design modernize magical tradition? Abracadabra’s bold orange and black visuals blend heritage with contemporary style, creating an immersive identity that redefines enchantment for today’s theme park audience. The graphic identity...
Madam
MADAM champagne blends tradition and modern elegance, echoing legacy brands led by women. But how can a new name assert heritage and authenticity in an industry defined by centuries-old maisons? This elegant champagne packaging features...
Bloody Valentine
How can a graphic identity balance elegance and intensity, using color, typography, and composition to express both romance and danger while maintaining a refined, luxurious brand presence? The Bloody Valentine branding concept blends...
Via
How can a soap brand express both artisanal heritage and ecological commitment through design? Les Essencielles explores this through natural tones, delicate engravings, and sustainable materials that highlight purity and tradition. The...
Horizon
The graphic design for Horizon adopts a flat design style inspired by 1950s–60s space-age aesthetics—the golden age of cosmic dreams. Used on caps, posters, T-shirts, badges, stationery, and sleep masks, it evokes the innocent wonder of...
Casa Nostra
How can graphic design express light rebellion while remaining approachable?Casa Nostra uses pastel ribbons and a vintage octopus motif to playfully evoke Prohibition-era mafia culture, blending humor, heritage, and visual softness with...
White Whale
How can graphic design balance vintage charm and modern minimalism to convey authenticity and innovation? White Whale combines engraving-style illustrations with a fresh, bold palette to create a trusted, stylish seafood brand. The graphic...
Les Arênes
How can design capture theatrical creativity and whimsy? Théâtre Les Arènes’ poetic, modular visuals and symbolic motifs explore the blend of craftsmanship and imagination in shaping a unique, memorable identity. The visual identity of...
Tone Jazz
How does graphic design balance tradition and modernity for a jazz festival? TONE JAZZ uses orange and blue with intricate musician engravings, blending vintage charm and contemporary clarity in a cohesive visual identity. The visual...
Archive
How can a history channel convey the gravity of World War II with respect and depth? Archive answers with a tense, visually striking trailer that blends vintage footage, bold graphics, and investigative tones to honor and reveal untold...
Bombyx
How can a defense tech brand communicate innovation and precision? Bombyx achieves this through a futuristic, high-impact film where 3D visuals and HUD graphics highlight its advanced role in military aerospace. Bombyx — a name blending...
Over
How can a travel agency visually reinterpret classic adventure tales in a modern, playful flat design to evoke the joy, ease, and hopeful spirit of discovering new worlds? The graphic design for Over, a travel agency, draws inspiration...
Bling Bling
How can graphic design balance boldness and refinement? Bling Bling’s identity uses black and gold contrasts with symbolic typography to explore luxury, elegance, and the mystique of timeless regal power. The visual identity of the Bling...
S7UDIO 7
How does S7UDIO 7’s graphic design embody the essence of cinema through typography and color? The bold use of the number 7 and energetic palette highlights creativity and cinematic power. The visual identity of S7UDIO 7, a film festival,...
Circus
How can graphic design revive historical spectacle without falling into nostalgia? Circus reimagines 19th-century show aesthetics through sepia tones and stark layouts, creating a timeless visual mythology of performance. Evoking the charm...
Sushi Sushi
How to balance elegance and playfulness in sushi branding? SUSHISUSHI uses deep sea blue and gold with minimal fish-inspired logos and bubbles to evoke freshness, quality, and friendly delivery service. The graphic design for SUSHISUSHI, a...
Daemos
DAEMOS: Darkmaster’s packaging evokes cinematic horror and dark fantasy. But in a saturated market, can visual intensity alone distinguish a game and build lasting appeal among genre fans? This captivating design showcases the dark,...
Bicubik
How can graphic design translate the conceptual depth of architecture—geometry, volume, ambiguity—into a clean, modern visual identity that balances the precision of form with the emotional impact of space? A sleek, modern design that...
To
How can a travel brand balance clarity, movement, and meaning in one bold graphic system? TO’s challenge: symbolize both journey and destination, with a name that says it all—literally. TO—short for Tour Operator and the English...
Fashiontrend
How can a fashion campaign capture both the raw energy of a photoshoot and the refinement of graphic design? This film answers with a bold visual language for SS25.This promotional film for Fashion Trends SS25 transforms a fashion...
Elyxir
How can a perfume brand visually balance the clinical codes of science with the mystical allure of emotions, creating a design that feels both pharmaceutical and enchantingly magical? The graphic design for Elyxir, a fragrance line, plays...
Hoverspeed
How can Hover Speed’s graphic design combine futuristic neon aesthetics with immersive darkness to convey speed, danger, and technological dominance, enhancing the gaming experience through tension and visual allure? The graphic design for...
Zero
How to visually blend nostalgia and freshness? Zero’s retro-inspired design uses bold typography and vintage imagery, mixing icy whites with elegant blues and golds to evoke timeless American dessert charm. Cool and nostalgic, Zero (or 0°...
Cycles
How can graphic design convey motion and competition? Cycles 24’s identity uses minimalist forms and kinetic layout to explore how structure, rhythm, and abstraction express the intensity of indoor speed racing. The brand identity for...
Calumet
Evoking tradition and dignity, Blue Calumet presents a vintage-inspired identity centered around a finely detailed medallion engraving of a Native American figure holding a ceremonial pipe. The composition balances ornamental motifs with a...
Lykan
How can a supercar brand express both raw power and mythical allure? Lykan does so through a 3D motion film that blends fantasy and mystery, turning the vehicle into a wild, legendary creature. This 3D animated film is built around the...
Inkonito
How can visual design affirm a modest, deliberate identity — using fashion and the metaphor of the mask not to hide, but to reveal the self with elegance, distance, and quiet power?INKONITO is a conceptual brochure exploring identity...
Barbarian
How can graphic design express Barbarian’s dual identity—raw masculinity and expert precision—by merging vintage barber traditions with a bold, modern aesthetic that celebrates strength, care, and timeless masculine refinement? Bold and...
Clover
How can Clover’s magazine graphic design balance minimalist Swiss modernism with ecological symbolism, integrating the helix logo to reflect clean energy and sustainability while maintaining elegance and clarity? The magazine for Clover, a...
Tuxedo
How can a classic garment be reinvented to reflect bold innovation? Tuxado answers with a sharp, surreal film using AI visuals and modern art direction to transform the tuxedo into a futuristic fashion statement. This is a film for the...
BlockOut
How can a show immerse viewers in mystery and suspicion from the first frame? BlockOut does so with a tense, investigative opening that blends eerie sound design and fragmented visuals to probe the edge of the unknown. BlockOut is a show...
Planity
How to convey strength and precision visually? Planity’s graphic design uses bold white and orange tones with a structured “P” motif, reflecting professionalism and the scale of major construction projects. The graphic design for Planity,...
Polen
How to balance minimalism with nature’s poetry? Polen’s design uses white and green with subtle floral motifs and geometric framing, creating a refined identity that highlights purity and delicate beauty. The graphic design of Polen, a...
Surface
How can graphic design embody architecture as a “living machine”? Surface Exposition explores the tension between structure and flow, merging technological precision with the organic rhythm of human experience. The Surface Exposition...
Sweeney Todd
How can graphic design balance tradition and modern irreverence for a men’s cosmetics brand? The Sweeney Todd Family uses vintage black and gold tones with playful irony to convey elegance and humor. The graphic design for The Sweeney Todd...
Whois
How can graphic design challenge conventions while preserving clarity? Whois magazine uses black-and-white contrasts and subtle distortions, turning its logo into a visual riddle that provokes curiosity and questions identity. The graphic...
Akhabe
How can a seafood brand channel literary legacy and bold character? Akhabe’s design fuses vintage Americana with maritime grit, using a strong central figure to anchor a timeless yet contemporary visual identity. “Akhabe” is a premium...
Bridge
Brige Bank’s identity centers on the dash linking its two Bs—a metaphorical bridge and connection. How can visual design express trust and relationship within a contemporary banking image? The Brige Bank of London Annual Report centers its...
Junior Junior
How can Junior Junior’s graphic design capture playful nostalgia while appealing to children and adults alike, blending vintage charm with modern joy through colorful, whimsical packaging? Junior Junior brings a burst of playful nostalgia...
Blackjack
How can a whiskey beer brand capture the festive, luck-driven spirit of casinos through bold patriotic colors and playful symbolism, while conveying a sense of collection and responsible enjoyment? Cheeky and celebratory, Black Jack 8...
Blen Bleck
Blen-Beck’s playful pixel-art packaging channels classic video games with pixelated creatures and chocolate-inspired squares. The black, gold, and white palette adds whimsy and premium flair, appealing to kids and nostalgic geeks alike....
Kropper
How can graphic design express heritage, masculinity, and expertise in modern men’s cosmetics? Kroppe’s challenge: create a timeless identity that feels both historic and premium, with unmistakable character. Kroppe’s graphic design...
Once
How can design elevate a chocolate bar into a golden ingot — where “once” embodies both an ounce of gold and a unique, precious moment of indulgence? ONCE merges two meanings into one elegant concept — “once,” as in something rare and...
Tone
How can graphic design visually translate the rhythm, spontaneity, and structure of jazz? The challenge: create a bold, cohesive identity that feels as alive and dynamic as the music itself. The graphic design for the “TONE” Jazz Music...
Jerry Khane
How can Jerry Khane’s graphic design balance vintage sophistication and artisanal rawness, combining aristocratic heritage with modern rebellion through textured visuals and a refined yet rugged identity? Jerry Khane – Tailor blends...
Infinite
How can Infinite’s graphic design express minimalist elegance and natural calm while symbolizing infinite vision and optical precision through subtle logo integration across packaging and communication tools? Infinite’s graphic design...
X-Ray
X-Ray magazine uses bold design and the X motif to decode society's layers. But can visual aesthetics alone effectively unveil the hidden complexities shaping modern culture and public discourse? This is a visually striking society...
F1RST
How can digital design amplify the intensity of a boxing match? This visual countdown builds hype through stats, motion, and contrast — turning a website into a battleground of anticipation. This digital content for the upcoming boxing...
Lejeune
How can a chocolate packaging communicate artisanal excellence while standing out on modern shelves? Lejeune solves this by merging geometric purity, heritage cues, and premium finishes into a timeless graphic identity. The packaging...
F1RST
How can underexposed sports gain the spotlight they deserve? F1RST tackles this by showcasing boxing through a raw, intense trailer that mirrors the grit and struggle of the athletes themselves. F1RST (a play on “first” and “1”) is a...
Bush & Sons
How can a modern barbershop express family heritage and authenticity through a vintage design language, while suggesting mobility, simplicity, and the natural ease of grooming anywhere, anytime? The graphic design for Bush & Sons, a...
Thorps
How can graphic design convey innovation and precision for an aviation engine manufacturer? Thops Technology uses a blue palette and a turbine-inspired double “T” logo, projecting reliability and cutting-edge expertise. The graphic design...
Grace
How can a perfume brand embody grace — as elegance, as a name, and as a place — through design and storytelling, to create an emotional universe rooted in beauty and floral heritage? Grace is a fragrance brand that evokes elegance,...
Blue Fairy
Blue Fairy’s 33cl can features gentle blues and pale pinks with geometric, childlike shapes evoking water, stars, and hearts. The design radiates calm, magic, and youthful whimsy for a soothing experience. The 33cl aluminum can for "Blue...
Cityzen
How can intercity travel be simplified and seamless? Citizen answers with a colorful, flat-design film showcasing a smooth journey from New York to London, emphasizing ease, connectivity, and global reach. Citizen is a service designed to...
Aparte
How can a lingerie brand communicate sensuality and intimacy without falling into clichés — instead creating an artistic, emotional experience that celebrates connection, elegance, and the shared space between two bodies?Aparté is a...
Kerozen
How can a heritage motorcycle clothing brand visually bridge its 1924 origins with a modern 2024 audience, balancing vintage authenticity with contemporary appeal across digital and physical supports? This graphic design presents a bold...
On Off
How can design express modern masculinity and energy? On-Off’s sleek black-and-white cans with subtle Helvetica typography reflect raw power and elegance, matching a bold soda flavor that energizes body and mind. "On/Off" is a soda graphic...
Chicago
How can a sportswear brand capture urban energy and spirit? Chicago answers with a bold, red-themed film blending city grit, athletic tradition, and uplifting rhythms to celebrate courage, community, and passion in sport. The advertising...
Aaron Lynch
How to capture raw surf culture digitally? Aaron Lynch’s site blends pale pink and mauve with handwritten brush typography, creating an authentic, laid-back vibe that celebrates freedom and artistic spirit. The graphic design of Aaron...
Aparte
How can a fashion magazine stand out in a saturated market? Aparté explores this by crafting an intimate, exclusive bond with readers — like a secret shared, revealed through its latest film. Aparté is a women’s magazine focused on fashion...
Junior Junior
How can we design a visual identity that is playful and appealing to children, while also reassuring parents with a clear, modern message that communicates quality and trustworthiness? This graphic design showcases a playful and colorful...
Windingo
How can graphic design express both raw wilderness and sensual heritage? Windigo’s denim brand challenges designers to merge mythical energy with vintage Texas roots in a bold, evocative visual identity. Windigo’s graphic design for its...
Ava
How can graphic design translate fragrance into emotion? AVA’s identity explores softness and intimacy through pale tones, floral frames, and handwritten details—turning visual elements into a delicate, sensory expression of femininity....
Surface
How to convey architectural duality? Surface uses red and white with a minimalist, 3D-illusion logo that balances flatness and volume, creating a refined, modern identity for the exhibition’s visual universe. The graphic design for the...
Area
How can design symbolize innovation and collaboration? AREA’s minimalist blue-and-white identity uses a suspended “A” logo referencing pyramids to embody timeless architecture and interconnected ideas within a modern school brand. The...
Opera Parade
How can Opéra Parade’s graphic design blend classical elegance with nomadic playfulness, turning each performance into a visual postcard that celebrates movement, music, and shared cultural journeys? The graphic identity for Opéra Parade,...
Escadron
How can editorial design elevate a luxury watch brand’s aviation heritage? Esquadron translates precision, adventure, and identity into visuals that echo cockpit geometry and evoke sky-bound elegance and technical mastery. Esquadron is a...
Blen Beck
How can packaging express playful sophistication? Blen-Beck’s bold black, bright green, and silver colors with whimsical toy illustrations create a joyful, mischievous identity, reflecting a fun Belgian chocolate that breaks conventions....
EKO
How can a graphic identity express sound without sound? EKO’s challenge is to make music visible—through movement, rhythm, and energy—while staying clean, modern, and instantly recognizable. Clean and dynamic, the EKO website uses bold...
Close Up
CU.24 plays with contrast, framing, and cinematic rhythm. The challenge: how can graphic design capture the depth of film language—light, shadow, and emotion—through purely static composition? The CU.24 brochure embodies cinematic...
Lejeune
How can design balance tradition and modernity? Les Allégés’ vintage hot air balloon and soft colors evoke lightness and elegance, blending Jules Verne’s heritage with a fresh, imaginative chocolate experience. The "Les Allégés" chocolate...
Lejeune
How can design merge luxury and sustainability? Lejeune & Frères’ Neo-Art Deco gold patterns on recycled cardboard create a premium, eco-friendly chocolate packaging that balances sophistication with modern artisanal values. The 125g...
Over
How can Over’s graphic design express the spirit of authentic, joyful exploration through a warm, personal, and vibrant visual language that breaks from conventional travel norms? The graphic design for Over, a travel agency, captures a...
Akabe
How can seafood packaging express both freshness and legacy? Akabe’s graphic identity balances minimalist structure with artisanal luxury—using salmon tones and gold accents to merge modern clarity with timeless ocean heritage. The graphic...
Saynt Louys
The graphic challenge for Saÿnt Löuys lies in merging ancestral heritage with modern sophistication. The design must balance tradition and innovation while conveying authority, elegance, and trustworthiness in a minimalist visual language....
VIP Bank
How can banking merge with the luxury travel experience? VIP Bank answers with a sleek, reassuring film that blends corporate elegance, symbolic design, and serene visuals to promise effortless, first-class journeys. VIP Bank (VIP stands...
Milky Way
How can a daily, ordinary product like milk be transformed into a bold lifestyle icon? The challenge: create a design that is both pure and expressive, artisanal yet trendy. The Milky Way brand uses a playful, contemporary graphic language...
Surface
How to visually express architectural innovation? Surface uses neon yellow, minimalist logos, and grid motifs to create a bold, modern identity that reflects precision, structure, and contemporary design. The brand identity for Surface, an...
Eighteen
How can design express individuality and unity? Eighteen’s bold black-and-white modular layout highlights vibrant graffiti visuals, blending raw creativity with sleek minimalism to embody youthful energy and connected uniqueness. The...
Area
How can editorial design embody architectural thinking? AREA Magazine’s brochure uses layered, intersecting forms and unexpected imagery to mirror the structural logic and creative spontaneity that define the built environment. The graphic...
Cloverfield
How can a brand in energy distribution convey both innovation and eco-responsibility? Cloverfield answers with a bright, modern film that blends clean visuals, symbolism, and rhythm to express sustainable mobility everywhere. The...
Tone
How can a website visually echo the universal language of music? The challenge: create a modular, adaptive design that feels rhythmic, immersive, and responsive—like music itself. The TONE website is a digital space dedicated to all forms...
Icejet
How can IceJet’s graphic design capture children’s imagination by blending nostalgic space-age visuals with playful colors and characters, creating a joyful, adventurous brand that makes ice cream a cosmic journey? The graphic design for...
Sin 69
How can SIN⁶⁹’s design express sensuality while maintaining elegance? The minimalist typography and subtle typographic twist balance provocative meaning with refined visual restraint, creating a compelling, intimate brand identity. The...
Surf Season
How can niche sports like surfing find their voice in mainstream media? F1RST responds with a sun-drenched, handcrafted trailer that captures the raw, natural spirit of surf culture in its purest form. F1RST (a play on "first" and "1") is...
Unbrake
UNBRAKE: Formula One delivers high-octane visuals and sleek design. But can packaging alone convey the depth and realism needed to engage discerning motorsport gamers beyond surface-level excitement? This dynamic design showcases a premium...
Les Arênes
How can graphic design balance tradition and modernity? Théâtre Les Arènes uses vibrant yellow and geometric motifs to explore how visual identity combines architectural heritage with contemporary clarity and dynamic creativity. The visual...
Tone
How can design visually capture music’s energy and harmony? TONE 22’s vibrant greens and animated typography explore rhythm, nature, and authenticity, creating a dynamic identity that celebrates sound and movement. The visual identity of...
Zodiake
How can graphic design convey cosmic precision and luxury in the high-end watch market? Zodiake merges celestial symbolism with black-and-gold elegance, positioning its chronometers as timeless, exclusive objects of desire. The Zodiake...
Grace
The graphic design of Grace by Les Savonneries Marseillaises is featured on cosmetics, bags, booklets, and posters. With a dominant white palette, the design is stripped to its minimalist core, evoking clinical purity and the essential...
Others
How can graphic design convey reconstruction and the rewriting of truths, using fragmented typography and the “X” to reveal, conceal, and question the narratives of “the others”? The Others project builds a bold, minimalist identity...
Beer Factory
How can design blend heritage and rebellion? Beer Factory’s orange prison cell panels and wireframe illustrations evoke Alcatraz’s legacy, creating a playful, subversive identity that celebrates craft brewing and transformation. The 33cl...
One
How can a motorsport channel convey the thrill and precision of racing? One answers with a sleek, dynamic trailer that blends sharp editing, energetic pacing, and futuristic visuals to capture the essence of high-speed competition. One is...
Lejeune
How can packaging convey artisanal luxury? Chocolats Lejeune’s minimalist black-and-white design, textured for each variant, combines elegance and freshness with a foil reveal, embodying the refined essence of premium dark chocolate. The...
Apar-te
Apar-Té explores balance through emptiness, contrast, and space. The challenge lies in creating visual emotion with minimal elements—how to express depth and tension through pure graphic restraint. The Apar-Té brochure captures refined...
Sirk
How can graphic design reinterpret nostalgic imagery with a fresh, contemporary tone? SIRK revives vintage circus icons through playful motifs and rhythmic elegance, blending 1950s charm with modern visual poetry. Playful and poetic, the...
Capone’s
How can design capture heritage and rebellion? Capone’s vintage label, with deep red tones and handwritten typography, evokes Prohibition-era Chicago, blending bold whiskey elements to reflect the beer’s daring character. The 33cl glass...
Planity
How can design unite industry and sustainability? Planity’s green-white palette and eco-inspired visuals explore how graphic identity communicates environmental commitment while maintaining professionalism and clarity in construction...
Kim
How can design make task management fun and personal? KIM’s lively yellow and black palette, with handwritten scribbles and highlights, creates an energetic identity that inspires creativity, joy, and organization. The graphic design for...
Rock Factory
Playful and rebellious, The Rock Factory (The nickname given to Alcatraz prison) draws its identity from Alcatraz’s infamous legacy, turning its cans into coded messages of escape. Referencing the prison once home to Al Capone, the brand...
Sushi Sushi
How to create a warm, energetic sushi brand? SushiSushi uses bold red, hand-drawn logos, and playful sushi icons to build a friendly, approachable identity that’s both professional and fun. The graphic design for SushiSushi, a sushi...
White Spirit
White Spirit SS.24 questions the notion of purity in modern aesthetics — is whiteness a symbol of innocence or emptiness? The magazine explores identity, fragility, and transcendence through minimalist visual storytelling. White Spirit...
Tharot
How can graphic design merge tradition and mysticism in product packaging? Tharot des Savonneries Marseillaises uses vintage zodiac engravings and a tricolor palette to evoke heritage and artisan craft. The visual identity for Tharot des...
Planity
How to visually unite sustainability and structure? Planity’s graphic design uses white and green geometric patterns, symbolizing nature and organized diversity, embodying a modern, eco-conscious construction identity. The graphic design...
Belle De Nuit
How can Belle De Nuit’s graphic identity express a perfume’s secret sensuality—balancing vintage elegance with veiled desire—through imagery that conceals and reveals, inviting viewers into a world of silent temptation? Elegant and...
Lenoirs
Café Lenoirs packaging uses colored craft paper with clean, cartridge-style text boxes. Black, pink, white, and gold indicate coffee intensity, reflecting organic, fair trade values in a minimalist, sophisticated design. The packaging for...
Seven
How to visually celebrate cinema’s artistry and craft? Seven Art 2024 uses bold vertical titling and shadowy film set silhouettes, creating a cinematic identity that honors both screen and unseen creators. The visual identity for Seven Art...
Cirk
How can CIRK N°24’s graphic design capture both nostalgia and surreal imagination? Through rich colors and mythical engravings, the identity creates a poetic, theatrical world balancing whimsy and eerie wonder. The visual identity of CIRK...
Via
How can a visual identity translate the energy of travel — movement, direction, and discovery — through geometry and contrast, while maintaining a clear, modern sense of structure and destination? This travel identity system for VIA...