How can a cosmetics brand embody individuality, irreverence, and friendship through design? Esther {&} Lucie merges personal storytelling, punk-inspired ink marks, and hand-drawn portraits into a playful, rebellious visual identity....
-18
How can a visual identity empower teenage girls through design? “-18” turns diary scribbles, irony, and soft tones into a playful code, creating a youthful, exclusive world that joyfully excludes adults. The graphic design for the brand...
Over
How can Over’s graphic design express the spirit of authentic, joyful exploration through a warm, personal, and vibrant visual language that breaks from conventional travel norms? The graphic design for Over, a travel agency, captures a...
Scene II
Surface explores architectural duality through a bold red and white palette and a minimalist logo. Its 3D illusion balances flatness and volume, crafting a sleek, modern identity for the exhibition’s visual world. The graphic identity of...
Windingo
How can graphic design express both raw wilderness and sensual heritage? Windigo’s denim brand challenges designers to merge mythical energy with vintage Texas roots in a bold, evocative visual identity. Windigo’s graphic design for its...
Milky Way
How can a daily, ordinary product like milk be transformed into a bold lifestyle icon? The challenge: create a design that is both pure and expressive, artisanal yet trendy. The Milky Way brand uses a playful, contemporary graphic language...
Kim
How can design make task management fun and personal? KIM’s lively yellow and black palette, with handwritten scribbles and highlights, creates an energetic identity that inspires creativity, joy, and organization. The graphic design for...