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How can graphic design convey motion and competition? Cycles 24’s identity uses minimalist forms and kinetic layout to explore how structure, rhythm, and abstraction express the intensity of indoor speed racing.
The brand identity for Cycles 24, an indoor cycling speed championship held at New York’s Madison Velodrome, features a modern, structural graphic design. The dominant colors—blue and white—evoke energy, precision, and a strong sporting spirit. The visual concept is built around stylized speed track lines, forming abstract paths over white-on-white bicycle illustrations. When two posters are placed side by side, they create a full cycling ring—wheels within wheels—symbolizing pursuit races. The layout rotates around the edges of the format, reinforcing the sense of movement and cycle. This dynamic identity extends across various materials: posters, paper bags, t-shirts, and visitor badges.
Fashiontrend
How can a fashion campaign capture both the raw energy of a photoshoot and the refinement of graphic design? This film answers with a bold visual language for SS25.This promotional film for Fashion Trends SS25 transforms a fashion...
Others
How can graphic design convey reconstruction and the rewriting of truths, using fragmented typography and the “X” to reveal, conceal, and question the narratives of “the others”? The Others project builds a bold, minimalist identity...
Opera Parade
How can Opéra Parade’s graphic design blend classical elegance with nomadic playfulness, turning each performance into a visual postcard that celebrates movement, music, and shared cultural journeys? The graphic identity for Opéra Parade,...
Surface
How to visually express architectural innovation? Surface uses neon yellow, minimalist logos, and grid motifs to create a bold, modern identity that reflects precision, structure, and contemporary design. The brand identity for Surface, an...