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Mysterious and refined, FLO evokes intimacy and enchantment through just three letters—an affectionate abbreviation of Florenz Bloom, the creator’s name, whispered like a secret among close friends. Set against a dark blue background, the identity blends floral engravings reminiscent of watermarks with delicate, geometric or even cabalistic animated forms. These suggest the invisible trails of fragrance rising from each bottle, adding a magical, almost ritualistic dimension to the experience. Appearing across perfume boxes, stationery, bags, and window displays, the design invites the client into a private, sensory world where every scent becomes a personal spell cast by FLO herself.
Grace
The graphic design of Grace by Les Savonneries Marseillaises is featured on cosmetics, bags, booklets, and posters. With a dominant white palette, the design is stripped to its minimalist core, evoking clinical purity and the essential...
Grace
How can a perfume brand embody grace — as elegance, as a name, and as a place — through design and storytelling, to create an emotional universe rooted in beauty and floral heritage? Grace is a fragrance brand that evokes elegance,...
Florenz
How can graphic design express the emotional richness of a fragrance brand—merging romantic intensity, layered storytelling, and floral abundance—while maintaining clarity, elegance, and a deeply personal artistic identity? Vibrant and...
Elyxir
How can a perfume brand visually balance the clinical codes of science with the mystical allure of emotions, creating a design that feels both pharmaceutical and enchantingly magical? The graphic design for Elyxir, a fragrance line, plays...