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How can a grooming brand express both artisanal tradition and rebellious identity through graphic design that blends symbolism, personalization, and a touch of vintage, all while embracing its wild, “bear-like” roots?
The graphic design for Griselli by Art Griselli – Twin Bears (Arthur means “bear” in Gaulish, and Griselli evokes “grizzly”) uses a slightly vintage style to convey craftsmanship and identity. Dominated by red, black, and white, the visuals feature stencil-like silhouettes that reveal only the hair—beards, hairstyles, and mustaches—giving each product a bold, anarchic edge. A central number indicates the product’s place in the range. When the boxes are aligned, they create a playful series of abstract faces and varied haircuts, reinforcing the uniqueness of each item. The creator’s signature adds authenticity and commitment, anchoring the brand in both tradition and a rebellious, expressive spirit tied to the bear symbolism.
Grace
The graphic design of Grace by Les Savonneries Marseillaises is featured on cosmetics, bags, booklets, and posters. With a dominant white palette, the design is stripped to its minimalist core, evoking clinical purity and the essential...
Grysly
How can graphic design channel primal masculinity and refined craftsmanship into a cohesive identity? Grÿsly explores this balance through bold colors, wild imagery, and vintage codes rooted in nature and heritage. The graphic design of...
Firense
How can graphic design create a sense of intimacy and natural elegance in the beauty industry? Fi explores minimalism, softness, and personal symbolism to form a deeply emotional brand experience. The graphic design for Fi by Firense, a...
Essencielle
How can a soap brand express both artisanal heritage and ecological commitment through design? Les Essencielles explores this through natural tones, delicate engravings, and sustainable materials that highlight purity and tradition. The...