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How to visually express mystery and intimacy? Rumeur N°7 uses soft whites, pinks, and coral with minimalist, poetic design—each scent a whispered secret unveiled through elegant, personal storytelling.
The graphic design for Rumeur N°7 by La Rumeurie expresses subtle elegance and mystery. Applied to perfume bottles and boxes, stationery, shop windows, t-shirts, tote bags, and personal notebooks (a nod to secrets and whispers), the identity uses a delicate palette of white, pink, and coral. Each fragrance in the collection is numbered, with its own “rumor,” as if each scent carries a private message, meant to be discovered only in intimacy. The minimalist yet poetic design invites curiosity and emotion, suggesting that wearing the perfume is like revealing a part of a story only a few may hear.
Infrarouge
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Belle De Nuit
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Ava
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Ava
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