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How to balance elegance and playfulness in sushi branding? SUSHISUSHI uses deep sea blue and gold with minimal fish-inspired logos and bubbles to evoke freshness, quality, and friendly delivery service.
The graphic design for SUSHISUSHI, a sushi delivery restaurant, blends elegance with a playful identity. The name echoes “moshi moshi,” referencing Japanese phone etiquette, emphasizing friendly service and a delivery-first model. Dominated by deep sea blue and golden licorice, the color palette evokes freshness, quality, and a premium feel. The logo resembles a stylized fish or sushi roll wrapper, adding a touch of minimalism and cultural flair. Applied across bags, cups, stationery, aprons, and boxes, the identity is both modern and memorable. Bubbles add a marine, lighthearted tone, reinforcing the oceanic freshness of the product and the brand’s accessible sophistication.
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