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How to convey architectural duality? Surface uses red and white with a minimalist, 3D-illusion logo that balances flatness and volume, creating a refined, modern identity for the exhibition’s visual universe.
The graphic design for the brand Surface supports an architecture-themed exhibition. Dominated by red and white, the visual identity appears across event communication materials such as posters, visitor badges, tote bags, books, and stationery. The logo is central: a sharp, abstract form resembling a house roof’s tip rotated 45 degrees. It appears extruded like a 3D object but remains flat, creating visual ambiguity. This duality reflects the idea of “surface” as both plane and volume. The logo is minimalist and refined, evoking a bookmark or arrowhead, subtly reinforcing the architectural theme through clear, modern design.
Surface
How to visually express architectural innovation? Surface uses neon yellow, minimalist logos, and grid motifs to create a bold, modern identity that reflects precision, structure, and contemporary design. The brand identity for Surface, an...
Bicubik
How can graphic design translate the conceptual depth of architecture—geometry, volume, ambiguity—into a clean, modern visual identity that balances the precision of form with the emotional impact of space? A sleek, modern design that...
Surface
How can graphic design embody architecture as a “living machine”? Surface Exposition explores the tension between structure and flow, merging technological precision with the organic rhythm of human experience. The Surface Exposition...
Area
How can design symbolize innovation and collaboration? AREA’s minimalist blue-and-white identity uses a suspended “A” logo referencing pyramids to embody timeless architecture and interconnected ideas within a modern school brand. The...