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How can graphic design merge tradition and mysticism in product packaging? Tharot des Savonneries Marseillaises uses vintage zodiac engravings and a tricolor palette to evoke heritage and artisan craft.
The visual identity for Tharot des Savonneries Marseillaises is applied across soap bar packaging, tote bags, and T-shirts, blending tradition with originality. Inspired by the Tarot of Marseille, each eco-friendly soap is presented in a cardboard box adorned with vintage-style zodiac sign engravings, echoing the mystique of divination. The tricolor palette—blue, white, and red—nods to both French heritage and the city’s anthem, La Marseillaise. The number 13, prominently featured, refers playfully to both superstition and the Bouches-du-Rhône department, home to Marseille. The result is a refined, artisanal design that merges natural essences with cultural and esoteric symbolism.
Grace
The graphic design of Grace by Les Savonneries Marseillaises is featured on cosmetics, bags, booklets, and posters. With a dominant white palette, the design is stripped to its minimalist core, evoking clinical purity and the essential...
Griselli
How can a grooming brand express both artisanal tradition and rebellious identity through graphic design that blends symbolism, personalization, and a touch of vintage, all while embracing its wild, “bear-like” roots? The graphic design...
Grysly
How can graphic design channel primal masculinity and refined craftsmanship into a cohesive identity? Grÿsly explores this balance through bold colors, wild imagery, and vintage codes rooted in nature and heritage. The graphic design of...
Firense
How can graphic design create a sense of intimacy and natural elegance in the beauty industry? Fi explores minimalism, softness, and personal symbolism to form a deeply emotional brand experience. The graphic design for Fi by Firense, a...