More details
How can design blend heritage and rebellion? Beer Factory’s orange prison cell panels and wireframe illustrations evoke Alcatraz’s legacy, creating a playful, subversive identity that celebrates craft brewing and transformation.
The 33cl aluminum can for “Beer Factory” features a wireframe illustration design, arranged in panels that resemble prison cells. Dominated by orange, echoing inmate uniforms, it draws inspiration from the iconic Alcatraz prison. Architectural elements from the historic site are combined with brewing symbols—cans and glasses—rendered in a light, contemporary style. The product offers a slightly subversive experience: enjoying a craft beer brewed on-site by former inmates, in a legendary location once home to Al Capone, the infamous figure of Prohibition. The design merges heritage and rebellion, turning each sip into a playful nod to history and transformation.
Capone’s
How can design capture heritage and rebellion? Capone’s vintage label, with deep red tones and handwritten typography, evokes Prohibition-era Chicago, blending bold whiskey elements to reflect the beer’s daring character. The 33cl glass...
On Off
How can design express modern masculinity and energy? On-Off’s sleek black-and-white cans with subtle Helvetica typography reflect raw power and elegance, matching a bold soda flavor that energizes body and mind. "On/Off" is a soda graphic...
Evil Red
How does packaging express rebellious energy? Evil Red’s comic-inspired design uses bold red panels and mischievous imagery to capture a cheeky, edgy spirit, matching the soda’s spicy, nightlife vibe. The 33cl aluminum can for "Evil Red"...
Power+
Power+ cans evoke sleek Swiss design with a battery-inspired motif symbolizing energy. Black, white, and gold accents highlight premium flavors, combining minimalism, clarity, and strength for an efficient, sophisticated look. The 33cl...