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How can a cosmetics brand embody individuality, irreverence, and friendship through design? Esther {&} Lucie merges personal storytelling, punk-inspired ink marks, and hand-drawn portraits into a playful, rebellious visual identity.
Loose ink illustrations depict Esther and Lucie — the founders — alongside their spirited French bulldog, named “&” (rendered in typographic brackets). This drawn trio becomes the face of the brand, Esther {&} Lucie, bringing a personal and gently rebellious tone to their cosmetic line. Ink splatters, reminiscent of 80s/90s punk graphics, accentuate a sense of freedom and creative nonconformity. The design celebrates individuality and a carefree attitude, reflecting the duo’s liberated lifestyle and playful irreverence. Applied to packaging, T-shirts, and tote bags, the visual identity combines charm, spontaneity, and a joyful sense of anarchy.
Grace
The graphic design of Grace by Les Savonneries Marseillaises is featured on cosmetics, bags, booklets, and posters. With a dominant white palette, the design is stripped to its minimalist core, evoking clinical purity and the essential...
Griselli
How can a grooming brand express both artisanal tradition and rebellious identity through graphic design that blends symbolism, personalization, and a touch of vintage, all while embracing its wild, “bear-like” roots? The graphic design...
Grysly
How can graphic design channel primal masculinity and refined craftsmanship into a cohesive identity? Grÿsly explores this balance through bold colors, wild imagery, and vintage codes rooted in nature and heritage. The graphic design of...
Firense
How can graphic design create a sense of intimacy and natural elegance in the beauty industry? Fi explores minimalism, softness, and personal symbolism to form a deeply emotional brand experience. The graphic design for Fi by Firense, a...