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How can a soap brand express both artisanal heritage and ecological commitment through design? Les Essencielles explores this through natural tones, delicate engravings, and sustainable materials that highlight purity and tradition.
The visual identity for Les Essencielles des Savonneries Marseillaises features a refined and eco-conscious graphic design across soap bar packaging, liquid soap bottles, and branded T-shirts. Dominated by natural greens, the design highlights the brand’s commitment to sustainability and natural ingredients. Delicate floral engravings in varying shades of green evoke the artisanal quality of the products and the purity of the essential oils they contain—hence the name “Les Essencielles.” Printed on recycled paper, each package includes an additional label framed in a cartouche, displaying key product details. This reinforces the handcrafted, traditional yet elegant aesthetic of the Marseille-based soapmakers.
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