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How can graphic design embody architecture as a “living machine”? Surface Exposition explores the tension between structure and flow, merging technological precision with the organic rhythm of human experience.
The Surface Exposition identity combines Swiss precision with a monumental aesthetic inspired by technology and architecture. The large sculptural “S,” designed with cable-like structures, evokes connectivity and the flow of modern systems—echoing notions of smart architecture and home automation. Deep navy hues and metallic reflections reinforce the sense of structure and innovation. Influenced by Le Corbusier’s vision of architecture as “a machine for living,” the design bridges mechanical intelligence and human experience. Rooted in Zurich’s design culture, this minimalist yet powerful composition transforms graphic identity into an architectural statement—functional, elegant, and profoundly modern.
Fashiontrend
How can a fashion campaign capture both the raw energy of a photoshoot and the refinement of graphic design? This film answers with a bold visual language for SS25.This promotional film for Fashion Trends SS25 transforms a fashion...
Dresscode
How can a brand assert elegance without shouting? DressCode’s challenge lies in building a visual identity that balances neutrality and boldness—structured enough to guide, flexible enough to express individuality. Sharp and structured,...
Close Up
CU.24 plays with contrast, framing, and cinematic rhythm. The challenge: how can graphic design capture the depth of film language—light, shadow, and emotion—through purely static composition? The CU.24 brochure embodies cinematic...
Clover
How can Clover’s magazine graphic design balance minimalist Swiss modernism with ecological symbolism, integrating the helix logo to reflect clean energy and sustainability while maintaining elegance and clarity? The magazine for Clover, a...