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How can graphic design express light rebellion while remaining approachable?
Casa Nostra uses pastel ribbons and a vintage octopus motif to playfully evoke Prohibition-era mafia culture, blending humor, heritage, and visual softness with distinctive charm.
The graphic design for Casa Nostra, a 33cl beer soda, combines playful irreverence with vintage charm. The name subtly references the American mafia during Prohibition, giving the product a gently rebellious spirit. However, this transgression fades behind a festive and modern vintage look, with soft pastel tones of blue, pink, and yellow forming colorful ribbon-like graphics. At the center of the can sits an octopus illustration—a nod to the mafia’s nickname—acting as both emblem and symbol of long-standing tradition. The overall aesthetic balances heritage and humor, presenting a unique identity that feels both lighthearted and rooted in cultural storytelling.
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